Are you thinking of new and effective marketing campaigns for your business? Then look no further than these 5 proven marketing tactics that have boosted brand awareness and profits for decades. These 5 marketing tactics encompass most forms of marketing, so you’ll be able to find a doable strategy for your business no matter what product or service you sell.
Best of all, these 5 marketing tactics are still effective in 2019! Let’s see what you can do to take your business to the next level.
1. Affiliate Marketing
Affiliate marketing is a hugely effective marketing tactic whether you’re an established business or a startup. For the uninitiated, affiliate marketing is when you advertise your business through a strategic partner. In return, you’ll also market your strategic partner’s product.
For example, let’s say you own a bus tour that serves tourists visiting your city. You could make a strategic partnership with a local hotel. The hotel could promote your tour and sell tickets to guests, while your tour bus could pick up hotel guests directly from the hotel. This is an example of affiliate marketing—both companies are promoting each other’s business and contributing to sales and customer happiness.
If you’re having difficulty finding a strategic partner, use a partnership pairing website (basically like Tinder for businesses).
2. Promotional Gifts
Promotional gifts are small gifts you hand out that have your logo printed on them. Promotional gifts are a great way to boost your brand awareness, so long as you use them strategically.
Promotional gifts are most commonly given out at conventions or events (where people generally love to receive free items). The tough thing about promotional gifts is that you’ll have to figure out how much you want to spend on them. You won’t make any profits off them—they’re freebies, after all—so you’ll want to stick to gifts that are small and cheap, like lanyards, flash drives, sunglasses, or hats. The more useful the better—people tend to toss out useless small items.
Still, you can print your logo on larger items, too, like a ping pong tables or glasses. But you should save these types of gifts for raffles or contest prizes because they’re more expensive.
3. Grassroots Marketing
Grassroots marketing is one of the most underappreciated, but ultra-effective marketing tactics. Grassroots marketing encompasses email marketing and telemarketing, but one of the more effective ways to do grassroots marketing is to hire salespeople to advertise your business on the street and hand out brochures or discount vouchers. You’d be surprised at how much interest you’ll be able to acquire by courting passersby. Just be sure you have outgoing, aggressive salespeople who are promoting for you, and also make sure you’re following your city’s solicitation laws.
Additionally, you should encourage any happy customers to post a positive review on an online business directory. Lots of people won’t try out a new business unless it has positive reviews.
4. Social Media
Social media is one of the most popular digital marketing methods because it can reach a huge amount of potential customers and because audience engagement is high. How you want to employ social media is up to you. You could start a YouTube page for your business or you could create Facebook and Instagram accounts—might not be a bad idea to have a business presence on all popular social media websites. If you're on TikTok, it works great for branding. However, you might want to buy TikTok views to get your channel off the ground
If you want to accumulate a large following, you’ll have to do more than post good content on a regular basis. You should also reach out to influencers and offer them your product or service for free so long as they post about it on their channel (basically another form of affiliate marketing), and you can also buy Instagram followers. Do whatever it takes to boost your number of followers and likes.
A great website is still one of the most effective ways to market your business. Be sure your website has a clean aesthetic, is fast and secure, and adequately describes the product or service that you sell.
One of the things you’ll want to pay close attention to is your web traffic. Employ local SEO techniques to earn higher rankings for your business in search results. A few SEO changes could significantly improve web traffic and sales.