A business takes a lot more than hard work and connections to grow. The owners have to look beyond hiring the right people and training them to ensure smooth operations. There are various tools and software dedicated to each operation to make them easier and hassle-free. Some take care of the marketing, and some make operations and inventory management easier. Replacing manual work with a well-established automated system also helps your company become agile, and you can grow faster.
Below are six tools you can use to scale your business faster.
Email and Social Media Marketing
Email marketing is one of the most effective marketing platforms where the business can directly reach customers with minimal clutter. It also fetches the most ROI and sales, making it one of the most popular marketing tools of all time. Services like Mailchimp and Klaviyo have been the top choices for many businesses. You can choose from their free and premium plans according to the needs of your business.
Despite having their drawbacks, social media platforms continue to be one of the most effective places to find crowds for your products. If you are on multiple social media platforms, it can get exhausting to maintain all of them. Platforms such as Business Suite by Facebook, Tailwind, and Buffer are great choices for automating your postings so that you can allocate more time to tailoring your products and services.
Customer Data Platform
Looking for a system with all the information about your customer and helps you make a comprehensive marketing decision? Customer data platforms might just be what you’re looking for. Platforms like Rudderstack track customer data from multiple stacks and connect them so that you can see the complete flow. The system also comes with data and integration infrastructure for real-time personalization, so that your data analysts can focus on other important tasks.
The platform is also pretty adaptable, so you can create new infrastructure and data products based on the changed stack when your company grows.
You can view more about Rudderstack at https://www.rudderstack.com/product/customer-data-platform/.
Inventory Management Tools
For retailers and product owners, inventory management is never-ending trouble. Keeping a tally of your products manually might save some cost, but it slows down your operations. Auditing takes forever and becomes monotonous, and there are higher chances of messing up the numbers.
This is where a good inventory management tool can come into use. The software lets you track the details of all your vendors and track orders for each. You can also organize POs and receive the orders accordingly. The tag and label system allows you to keep track of every piece of product that goes in and out of your inventory, and you can track it in real-time.
Content Marketing Tools
Content marketing might seem like a breeze, but it takes a lot of effort to do them correctly. The first step of content marketing is identifying the type of content suitable for your business. After that, you create a detailed plan of how to achieve the content goals and what results you’re expecting from it.
Then comes the ideation part. After you have the ideas listed, figure out a way to design your content, optimize it, and post it accordingly.
There are no fixed tools for content marketing as it heavily depends on the type of content you’re creating. For blogs and articles, you can pick Google Docs for easier collaboration. Canva is a great tool for visual content, but you can always use an Adobe product for a more professional result. Apps like Grammarly proofread your copy or write-up and suggest edits. Airstory is a good option for managing your notes during ideation.
Whether you’re selling your products through your website or only informing people of your services, you will need some form of SEO to rank higher in the results. This is where the SEO tools come into play. SEMrush, Moz, and SurferSEO are some of the most popular SEO tools out there, and thousands of new businesses use them regularly to optimize their website. A good search on these platforms can suggest hundreds of keywords for your product or business that you can use to get better results and drive more people to your website.
Each of these platforms comes with its pricing models. You can also use them to audit your current website and make necessary changes for it to rank higher.
Project Management Tools
Working in a large team requires communication in multiple layers. Figuring out tasks and assigning them to different teams might seem easy, but tracking the progress of the project while maintaining the team can be hectic. Whiteboards can only do so much for your complex project and can become extremely time-consuming. Therefore, investing in a good product management tool can save time and give your team an overview of where they stand and where they need to reach.
Trello, Asana, Slack, and Microsoft Teams are some of the popular project management tools. Some are free to use, but most require paid versions to allow advanced features.
Running a business is challenging, but spending money to automate some tasks can make it much easier. There are many tools out there for other operations. You can pick them according to the type and requirement of your business.