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HomeMarketingProduct Life CycleAn enterprising approach to a marketing re launch

An enterprising approach to a marketing re launch

Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the general business environment also alter. A successful, enterprising business knows when and how best to change in order to please its customers. This case study focuses on one of the UK’s…

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