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Marketing

Measuring customer satisfaction

Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can...

Customers needs

Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think, and feel about...

Needs and wants

A distinction is frequently made between needs and wants. Our needs make up our survival kit while our wants are the desires we have...

Competition

Competition occurs when two or more organisations act independently to supply their products to the same group of consumers. There are two bases on which...

How businesses are affected by competition

Some markets are highly competitive, while others are a lot less so. A good example of a competitive market in which there are many buyers...

Business competitors

Businesses exist in a competitive environment. For example, supermarkets are in fierce competition with each other to provide the best possible value for money...

Market research

Market research involves collecting, recording and making sense of all the available information which will help a business unit to understand its market. Market...

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