Using market research to relaunch a brand

Market research is a systematic process used by a business to find out about its customers and its markets. A company uses market research to ensure that it offers goods and services that customers want to buy. This should be a continuous process. Once a product is launched, it is important to listen to customer feedback. By acting on this feedback, businesses can help to keep customers satisfied. Market research is as important for service industries, such as banking, as it is for manufacturing. This…