Stakeholders and Corporate Community Investment
A Cadbury Schweppes case study

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Page 5: The external environment

Successful businesses seek to create a fit between their line of business, way of operating and external environment. In recent years, there have been attempts to make UK society more inclusive. Groups that used to be treated as 'outsiders' (e.g. disabled people, single parent families, people living in areas of poverty and educational disadvantage) are being brought into the mainstream of social and economic activity.

The current UK government is promoting social inclusion and the part that businesses can play in bringing it about. For example, the government has encouraged businesses to work in partnership with government agencies and the local community to:

  • improve education and training opportunities
  • support small local businesses
  • promote housing projects
  • create employment opportunities through a Welfare to Work programme.

Cadbury Schweppes | Stakeholders and Corporate Community Investment
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