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Bass Group Case Studies
Our case studies on Bass Group showcase their strategic decisions, including diversification into the hospitality industry, successful brand management, and market expansion. Explore how their corporate strategies allowed them to adapt to changing market conditions and sustain growth.
Creating a global business
A key issue facing any large business today is that of rightsizing i.e. developing a business that is just the right size - for...
The future is branded
The challenge for organisations in competitive markets is to provide clarity for customers in a way which reduces the random nature of their product...