Parcelforce A3 ePoster Edition 13 "Customer service as strategy" 
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Gillette Case Studies
The Gillette case studies explore their strategies for maintaining brand leadership in the global shaving and personal care markets. Discover how they adapt to consumer needs, lead in product innovation, and focus on sustainability.
Developing new products
Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into...