Responding to a changing market (PDF) 
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Procter & Gamble Case Studies
Procter & Gamble (P&G) is a global leader in consumer goods. These case studies showcase their innovative products, marketing strategies, and ability to adapt to changing consumer needs, ensuring market leadership.
Creating innovation for competitive advantage
Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...
Promoting sustainable development
Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand...