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Rexam Case Studies
Learn about Rexam with real-life examples within their case studies constructed around the key elements of the business curriculum.
Building a single brand
We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...
The new world of Rexam
We are surrounded by brand images. Coca-Cola, Nike and Shell are all strong brands backed by corporate names that we are all familiar with....