Successful companies act as role models to other businesses and the wider community. To achieve this role model status they must be committed to Corporate Responsibility (CR). CR involves three aspects: Running a successful business. A business must first make a profit if it is going to be able to make a wider contribution to society.Being committed to ethical behaviour across its operations.Being committed to improving society. A visible aspect of its CR programme is Cause Marketing. This case shows how Vodafone has formed a…

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