The advantages of sponsorship

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Introduction This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands. Company vision Vodafone: To become a global mobile leader in terms of profit, customers and value, making mobile networks the “nervous system” of the networked economy spanning three major developed markets (Europe, US and Japan). Manchester United: To remain the most pioneering, best supported and most successful football club in the world. Brand vision Vodafone A ‘can do’ approach that makes life…

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