Sky and the digital revolution

Television is moving into a radical new era, heralding the most exciting televisual developments of your lifetime. Increasingly viewers will take charge of their own entertainment in the home. Digital television will give viewers more opportunity to watch what they want, when they want. There are a host of new applications involved with the digital revolution, which are set out in the case study. This case study focuses on how BSkyB is driving the digital revolution and examines the marketing activities taking place alongside the…