Enterprise in the fast lane
A CMC Markets case study

Page 1: Introduction

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An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty that a profit will result. Setting up and running a business is not something that everyone with a good idea should take on. It requires hard work, focus, the ability to enjoy challenges and not be put off by failure. This case study focuses on the...
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Page 2: Entrepreneurship

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There are three important aspects of entrepreneurship risk taking, innovation and organisation. Entrepreneurship exists in many different types of business: Risk taking and innovation is required to start up small sole trader businesses owned by one person and partnerships involving a number of partners. Enterprise is also necessary in big companies like Marks & Spencer, Virgin or CMC to...
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Page 3: Why be an entrepreneur?

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[audio=https://download.businesscasestudies.co.uk/player.php?f=Y21jLW1hcmtldHMvbXAzLzE0L3BhZ2UtMy5tcDM=&titles=Why be an entrepreneur?]

Anita Roddick, co-owner of the Body Shop and one of the UK's great entrepreneurs said: 'Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking. Running that first shop taught me business is not financial science, it's about trading: buying and selling. It's about creating a product or service so good that people will pay for it .' This...
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Page 4: Risk and reward

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[audio=https://download.businesscasestudies.co.uk/player.php?f=Y21jLW1hcmtldHMvbXAzLzE0L3BhZ2UtNC5tcDM=&titles=Risk and reward]

Often in business there is a positive relationship between risk and reward. In simple terms, the greater the risk you take the more potential there is for high profits. However, there is also the possibility of making spectacular losses. The graph illustrates this relationship. The risk averse person does not take many risks and is unlikely to make a large profit or loss. The risk taker is...
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Page 5: Support for business start-up

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Many businesses and new ideas do not get past the drawing board. This may be because the potential entrepreneur is risk averse. Another reason is that the entrepreneur does not know who to turn to for advice and support. Peter Cruddas believes in supporting those seeking to set up a new and exciting enterprise of their own. He is a great supporter of the work of organisations like the...
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Page 6: Conclusion

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Becoming an entrepreneur is not for everyone. It involves considerable challenges. Peter Cruddas provides an example of someone who has risen from a relatively humble background to set up a business and grow into a large enterprise. Peter possesses a number of traits that have enabled him to achieve his objectives. His business would not have grown without hard work and careful planning and...
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