Designing user-friendly technology
A Design Council case study

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Page 6: Conclusion

Gary contemplated the future. Production of the handset was up to target and stocks were in place with distributors ready for launch. He had been involved in the development of a £10 million promotional campaign to support the launch of One 2 One and customer services were ready for the expected influx of subscribers. An innovative tariff structure had been agreed, including the offer of free off peak local calls - a first in the UK. However, would consumers like the phone and would they use it enough to generate the revenues the company required to make a profit? The ease of use and market acceptability of the phone would be a key factor. Had he got it right?

Design Council | Designing user-friendly technology
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