Design as a differentiator

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Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes even a ‘fan club’ as in the case of classic cars, such as the MG sports car and the Volkswagen ‘Beetle’. The concept of good design involves a number of attributes including – aesthetics (appealing to the senses through colour, size, appearance, shape, smell and taste of products), reliability, safety, maintenance requirements, impact on the environment, convenience and efficiency, ease of…

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