Using colour in new product development

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 Introduction Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally devoted to brightening people’s lives. Akzo Nobel can trace its corporate origins back to the 1770s and is now a multi-national, multi-product firm and the world’s leading producer of all kinds of coatings, i.e. paints, finishes, stains, printing inks and adhesives. Based in the Netherlands, Akzo Nobel has developed a diverse product portfolio, from industrial coatings and domestic DIY markets, to highly specialised,…

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