Strategically repositioning a business
A Glynwed case study

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Page 6: Conclusion

Glynwed 6 Image 7Divestment and acquisition has enabled Glynwed to use its core competences in key areas of growth. The diverse nature of the business and the mature background to some market areas required decisive and effective action. This would build a new type of organisation, supported by an organisation structure that would enable it to succeed.

With growth opportunities in both pipe systems and foodservice equipment, and the creation of a new market position designed to serve these two markets, Glynwed is now both stronger and more globally focused, with the opportunity to provide better returns for its shareholders.

Having done so much in so short a period of time, even this is not the end of the story. The future strategic direction of the business is clear. With the prime objective of improving earnings growth, Glynwed has to consolidate and further extend its global business.

A key enabling element of this has involved becoming first movers in e-business. For example, the launch of the aga-rayburn.com and other related sites will open up a portal for other providers, enabling both Glynwed and its partners to develop another route to the market. Such an approach helps Glynwed to improve its strategic capability, providing a better fit between the organisation and its ever-changing environment.

Glynwed | Strategically repositioning a business
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