Strategic growth in the fashion retail industry

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Introduction asos.com is the UK”s leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds. On asos.com there are 9,000 products available at any one time, with 450 new fashion items added every week. These include women”s fashion, menswear, accessories, jewellery and beauty products. asos.com...

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