Greggs

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Edition 8 Consumer focused product development

This market research case study looks at an important part of market research. It illustrates how one of the UK’s leading bakery related retailers researches the market and uses the information it gains to influence its decisions about product development.

  1. Introduction
  2. Expanding from a single outlet
  3. Product development
  4. Market research
  5. Carrying out taste tests
  6. Advantages of taste test methodology
  7. Small-scale v large-scale tests
  8. Rules for accurate taste testing
  9. Large-scale tests
  10. Conclusion