Consumer focused product development
A GREGGS case study

Page 6: Advantages of taste test methodology

The same taste test can be carried out many times in a standard way, under rules set in advance. In this way, a business can collect valuable, valid data that allows useful, reliable comparisons to be made. For any business, the most relevant views come from those people who are most likely to buy and use the product. Having identified that group, an appropriate sample can be selected for testing using a screening questionnaire that provides the right balance of age, gender and frequency of purchase.

GREGGS | Consumer focused product development

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