The vaping industry has experienced an enormous boom in popularity in recent years. It’s less an addiction and more hobby with an artistic twist, leading to the trend really taking off. Still, this hasn’t done much to ward off the naysayers who question if the boom will soon come to an end, despite a plethora of evidence to support the contrary.
The highly successful vaping businesses adopted a few key habits to ensure they maintain that upward trajectory of popularity and profits. But how do they do it? What’s their secret? Can it all be replicated?
Well, here are some of the key habits of the successful vaping businesses out there today.
The Health Benefits
One of the key marketable points of vaping is that it is probably healthier than smoking. In fact, studies have shown that they are 95% less harmful than smoking. Additionally, e-cigarettes were given the credit of helping at least 20,000 people a year quit smoking in February 2018, so there’s a real draw there. It’s not a fad, it’s legitimately improving people’s health and quality of life.
One of the best habits successful vaping businesses are employing is helping people kick their worst one; smoking. People like to feel that the products they are buying are productive, that they’re making an active step in their life in ‘getting better’ and taking back agency over their decisions. Addictions are being exchanged for a fun hobby. As long as vaping businesses capitalise on these facts in their marketing, success will continue to come their way.
Location, Location, Location!
Some rules are the same for every business. One of these is to find the best location for the company, and to situate themselves in busy and built up areas where the rivals lie. After all, according to the UK Vaping Industry Association (UKVIA), there are reportedly around 2,000 vaping outlets in the UK alone. Competition is high, and to branch off to a remote location risks falling behind against their competitors.
Of course, there’s the more obvious perks too; they’ll be more visible in built up areas and have more potential customers wondering past the front door. They’ll also be more prominent in the public consciousness, and their branding will become ‘part of the town’, so to speak, instead of an obscure blur that people drive past on a country lane. A good location means accessibility, and customers can google ‘vape shop near me’ to quickly find their nearest store in a reachable area, instead of driving a couple of dozen miles out of their own way.
The key thing about vaping businesses is that they’re never just selling one product. With smoking, you’d buy a packet of cigarettes and that’s it. However, with vaping, there’s a lot more room for exploration and creativity. There’re different components to purchase, various flavours, a wide selection of modifications, etc.
Put simply, the experience can be reinvented time and again, and the successful vaping businesses understand this perfectly. Their sales are constantly going up because there’s constantly new products being designed, manufactured, and shipped into stores. In the end, there’s room for innovation and growth; which are hallmark features for any successful industry or business.