Innovation at Heinz
A Heinz case study

Page 1: Introduction

At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic environment. The ability to cope with the pace of change in this environment distinguishes the successful from the less successful business. This case study examines the way in which one successful company has planned to surf the...
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Page 2: Innovation

The innovation agency believes that the business world offers less and less protection to those who don’t innovate. Today, information travels in an instant from one organisation or person to another. The speed of Information Technology processing systems means that knowledge is at a premium. Competitors copy you in days rather than years. An organisation’s only competitive advantage...
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Page 3: Research

Conventional organisations operate by using a range of detailed techniques for examining the past, present and likely future performance of the organisation. For example, structured research is used to identify consumer demand and methods of reducing production and distribution costs. The organisation uses gap analysis to estimate the difference between its potential and actual performance and...
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Page 4: Culture

Heinz is working towards creating an innovation culture which encourages the development of new ideas. New and different approaches are taken when tackling issues and time is made available for thinking and experimenting. Ideas and suggestions are welcomed from all directions, both internally and externally. Understanding and meeting the needs of consumers is central to this culture.The...
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Page 5: Introducing change

A number of key actions were identified to remove some of the barriers to innovation and to turn the organisation and its culture around. One of the major requirements of effective change was that individuals in the organisation should be given more time and encouragement to come up with new ideas. It was recognised that many employees were too busy to innovate properly. The emphasis therefore...
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Page 6: Conclusion

The Heinz innovation case study provides an interesting example of the way in which an established organisation can improve to cope successfully with the dynamic organisational environment. Organisations must take risks - constantly re-inventing themselves to be more dynamic and responsive to change. They must be prepared to listen to customers and employees who are most in touch with processes...
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