Identifying and creating new markets a new strategy for a global leader

Nearly everyone is aware of Intel. It is the world’s fifth most valuable brand valued at around $35 billion. Most of the world’s personal computers are driven by Intel microprocessors. By concentrating on producing great microprocessors Intel was able to leave its competitors behind. The company invested billions of dollars in highly productive manufacturing plants that could produce more processors in a day than some of their rivals could produce in a year. Today Intel is continuing to raise the bar. In January 2006 the…