Kia motors

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Business Case Studies
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Edition 16 Using sports marketing to engage with consumers

This marketing mix case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market.

  1. Introduction
  2. Marketing
  3. Promotion
  4. Above-the-line and below-the-line promotion
  5. Sponsorship
  6. Conclusion