Making things better
A Philips case study

Page 6: Conclusion

After five years of focusing on internal restructuring to make Philips lean and competitive, it was felt that the time was right to “go public” with a simple, hard-hitting expression - “Let’s make things better.” What this statement says about Philips is that at Philips:

  • they strive to be the best at what they do and refuse to accept that their best efforts cannot be bettered.
  • they value the contribution of each individual and the power of a team with shared ideas and beliefs to make a real difference.
  • they recognise that as a world-class company, Philips has a wider responsibility to customers, partners, local communities and shareholders, than simply meeting the needs of the balance sheet.
  • that they accept that Philips must continually evolve to meet the changing needs of customers and that they are prepared to put themselves and their reputation on the line to do so.

“Let’s make things better” is the new company theme worldwide. From now on Philips will speak with one voice and show one face to all target audiences across all product groups and regions.

Philips | Making things better


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