Procter & Gamble
Case studies in Business Case Studies
Edition 7 Promoting sustainable development
Sustainability is a broad concept. This corporate responsibility case study focuses on both what companies do, as well as how they do them - looking at the impact on the environment and communities in which the organisation operates.
Edition 6 Creating innovation for competitive advantage
This innovation case study focuses on how building an innovative culture has enabled Procter & Gamble to meet wider business objectives and maintain its competitive advantage in a rapidly changing market place.