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 | Building societies and other types of organisation in full in audio MP3 format taken from edition 13 of Business Case Studies.(podcast) This case study outlines different types of business organisations and their purpose. It highlights the similarities and differences between other types of business and building societies.Read the case study this MP3 podcast relates to […] | |
| The importance of effective communication in full in audio MP3 format taken from edition 14 of Business Case Studies.(podcast) This case study shows how building societies communicate with their own members on many different levels. Read the case study this MP3 podcast relates to here | |
| Working within the business cycle in full in audio MP3 format taken from edition 15 of Business Case Studies.(podcast) This case study illustrates how building societies manage theirbusiness during the various phases of the business cycle.Read the case study this MP3 podcast relates to here | |
| Marketing strategy for growth in full in audio MP3 format taken from edition 13 of Business Case Studies.(podcast) This case study focuses on how Wilkinson created and implemented a marketing strategy to grow the business, using the findings of its market research.Read the case study this MP3 podcast relates to here | |
| Creating strategic direction in full in audio MP3 format taken from edition 13 of Business Case Studies.(podcast) This case study focuses on how Mott MacDonald stands out in its competitive environment by using the skills and knowledge of its people to achieve its business purpose.Read the case study this MP3 podcast relates to here | |
| Using market research to relaunch a brand in full in audio MP3 format taken from edition 13 of Business Case Studies.(podcast) This case study shows how first direct has used market research to revitalise its brand.Read the case study this MP3 podcast relates to here | |
| Using customer service to position a business in full in audio MP3 format taken from edition 14 of Business Case Studies.(podcast) This case study shows how the online bank first direct positions itself in the retail banking sector.Read the case study this MP3 podcast relates to here | |
| Intellectual property rights and entrepreneurship in full in audio MP3 format taken from edition 13 of Business Case Studies.(podcast) This case study shows how the UK Intellectual Property Office (UK IPO) helps owners and entrepreneurs to protect their ideas or concepts by registering their intellectual property rights. Read the case study this MP3 podcast relates […] | |
| Protecting the marketing mix through intellectual property rights in full in audio MP3 format taken from edition 14 of Business Case Studies.(podcast) This case study looks at how one technology company, Forensic Pathways, has used these legal safeguards for a new development.Read the case study this MP3 podcast relates to here | |
| Intellectual property and the external environment in full in audio MP3 format taken from edition 15 of Business Case Studies.(podcast) The role of the IPO is to help manage intellectual property rightsto encourage innovation and creativity. Like all businesss, it needs to take account of and respond to influences in the external environment.Read the case […] |