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SWOT analysis in action in full in audio MP3 format taken from edition 13 of Business Case Studies.(podcast) The case study shows how Å koda UK transformed its brand image and built its competitive edge using SWOT analysis.Read the case study this MP3 podcast relates to here | ||
Strategic growth in the fashion retail industry in full in audio MP3 format taken from edition 13 of Business Case Studies.(podcast) This case study looks at how asos.com uses the Internet as a channel for business growth.Read the case study this MP3 podcast relates to here | ||
The product life cycle and online fashion in full in audio MP3 format taken from edition 14 of Business Case Studies.(podcast) This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry.Read […] | ||
Using the marketing mix in the fashion industry in full in audio MP3 format taken from edition 13 of Business Case Studies.(podcast) This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence.Read the case study this MP3 podcast relates to here | ||
Supporting new business start-ups in full in audio MP3 format taken from edition 14 of Business Case Studies.(podcast) This case study looks at the challenges of setting up a new business and at some of the decisions that must be made by a budding entrepreneur.Read the case study this MP3 podcast relates to here | ||
Discovering customer needs through research in full in audio MP3 format taken from edition 15 of Business Case Studies. (podcast) The case study shows how market research enabled Barclays to improve its student account offer. Read the case study this MP3 podcast relates to here | ||
From ice cream van to Dragon’s Den – Duncan Bannatyne in full in audio MP3 format taken from edition 14 of Business Case Studies.(podcast) This case study focuses on Duncan Bannatyne, one of the UK’s best-known entrepreneurs.Read the case study this MP3 podcast relates to here | ||
Developing people through training in full in audio MP3 format taken from edition 14 of Business Case Studies.(podcast) The case study will show how training and development is central to the work of the Forestry Commission and how it benefits the career development of its people.Read the case study this MP3 podcast relates to here | ||
Factors affecting organisational structure in full in audio MP3 format taken from edition 15 of Business Case Studies.(podcast) This case study shows how the important roles played by people who work for the Commission are structured. It outlines how this structure helps the Forestry Commission in its vital role in protecting Britain’s forests.Read the case […] | ||
Enterprise in the fast lane in full in audio MP3 format taken from edition 14 of Business Case Studies.(podcast) This case study focuses on the entrepreneur, Peter Cruddas, who set up his own business CMC Markets in the early 1990s with just £10,000 capital.Read the case study this MP3 podcast relates to here |