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Product Life Cycle Downloads

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An enterprising approach to a marketing re-launch (PDF)

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Balancing the product portfolio to satisfy customer demand (PDF)

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Extending the product life cycle (MP3)

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Extending the product life cycle (PDF)

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Injecting new life into the product life cycle (PDF)

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Kit Kat: Revitalising a Brand Leader (PDF)

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Linking promotional activity to the product life cycle (PDF)

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Long term maintenance of a classic brand name (PDF)

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Maintaining The Competitiveness Of A Global Brand (PDF)

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Market leadership in the 3G market (MP3)

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Market leadership in the 3G market (PDF)

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Re-shaping a well-known brand (PDF)

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The product life cycle and online fashion (MP3)

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The product life cycle and online fashion (PDF)

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eBook Topic Collections

The Environment Collection Business Case Studies eBook

£59.99

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The Finance Collection Business Case Studies eBook

£29.99

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The Marketing Collection Business Case Studies eBook

£79.99

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The Operations Collection Business Case Studies eBook

£59.99

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The People Collection Business Case Studies eBook

£109.99

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The Strategy Collection Business Case Studies eBook

£89.99

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eBook Complete Collections

The Complete Collection Business Case Studies eBook

£499.00

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The Editions Collection Business Case Studies eBook

£449.99

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