Home Marketing Product launch Getting the right message across – the re-launch of Mars (PDF)

Getting the right message across – the re-launch of Mars (PDF)

£5.99

100 in stock

SKU: tt100-pdf-29-27-8 Categories: ,

Description

Getting the right message across – the re-launch of Mars in full in PDF format taken from edition 8 of Business Case Studies.

This case study explains the reasons why Masterfoods had to re-position the Mars bar. It also focuses on how it used public relations to gain the positive support of new and existing customers when it re-launched the Mars bar in March 2002.

Read the case study online here


Subscribe to get unlimited access to downloads.

Recent blog posts

Select your currency
GBP Pound sterling
EUR Euro