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Home Marketing Product launch Getting the right message across - the re-launch of Mars (PDF)

Getting the right message across - the re-launch of Mars (PDF)

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SKU: tt100-pdf-29-27-8 Categories: ,

Description

Getting the right message across - the re-launch of Mars in full in PDF format taken from edition 8 of Business Case Studies.

This case study explains the reasons why Masterfoods had to re-position the Mars bar. It also focuses on how it used public relations to gain the positive support of new and existing customers when it re-launched the Mars bar in March 2002.

Read the case study online here

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