Home Marketing Customer focus A focus on customer service (PDF)

A focus on customer service (PDF)


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A focus on customer service in full in PDF format taken from edition 2 of Business Case Studies.

This case study focuses upon service quality by illustrating how one organisation – Yorkshire Electricity – in a fundamentally reorganised electricity industry, has developed a customer service strategy to redefine the way it looks after its customers.

Read the case study online here

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