Respecting stakeholder values

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Introduction Michelin continues to be the world’s number one tyre manufacturer. The company has a unique and famous marketing emblem, ‘Bibendum’, more commonly known as the Michelin Man. As an international organisation Michelin has a sales network in more than 170 countries. In 2004, Europe represented 53% of sales. North America had 33% and Asia, South America and the Middle East and Africa Zone took 14%. Not surprisingly, Michelin has a turnover in excess of 15,689 billion euros and an operating margin of 8.3%. It…

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