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HomeStrategyStakeholdersRespecting stakeholder values

Respecting stakeholder values

Michelin continues to be the world’s number one tyre manufacturer. The company has a unique and famous marketing emblem, ‘Bibendum’, more commonly known as the Michelin Man. As an international organisation, Michelin has a sales network in more than 170 countries. In 2004, Europe represented 53% of sales. North America had 33% and Asia, South…

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