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Michelin Case Studies

Learn about Michelin with real-life examples within their case studies constructed around the key elements of the business curriculum.

Stakeholders

Respecting stakeholder values

Michelin continues to be the world's number one tyre manufacturer. The company has a unique and famous marketing emblem, 'Bibendum', more commonly known as...

Aims and Objectives

Business aims objectives and values

Aims and objectives Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...

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