Smithkline beecham

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Business Case Studies
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 Re-generating a mature market

This case highlights the way in which SmithKline Beecham relaunched their Dr.Best toothbrush to radically alter perceptions and buying patterns in the German toothbrush market.

  1. Introduction
  2. Turnaround marketing
  3. Re-launch
  4. Advertising
  5. The launch
  6. Conclusion