Smithkline beecham

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Business Case Studies
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821

 Re-generating a mature market

This case highlights the way in which SmithKline Beecham relaunched their Dr.Best toothbrush to radically alter perceptions and buying patterns in the German toothbrush market.

  1. Introduction
  2. Turnaround marketing
  3. Re-launch
  4. Advertising
  5. The launch
  6. Conclusion