Social media is so important in the modern world. Having a strong social media presence is essential for all businesses so that they can keep up with competitors and boost their client base. It allows you to speak directly to your customers and build a relationship with them. You can also use social media to discuss your new and current products or service and lead them to your website for an increase in traffic. Therefore, as digital marketing companies like Point Blank Digital discuss, creating social media accounts for the top platforms is so important.
However, when businesses create social media pages, they need to ensure that it’s a professional and efficient tool that customers will want to use. You want it to stand out and help to build your brand recognition. One thing that is so important is to make sure the photos look professional on your social media platforms.
So many businesses go wrong when it comes to social media images and it will let down your whole site. After all, you want to give customers a good impression as soon as they click on your page. If it looks like you have done a half-hearted job on photos, your brand will lose integrity and potential clients will go onto a different page.
As this infographic discusses you need to make sure the size is correct when it comes to images. You don’t want to put a photo on your social media page which looks blurry and distorted. It will just put customers off buying from you and it will give them a poor impression of you. They will wonder if you are a legitimate company if your images are not sized correctly on your page. After all, it’s the first thing they will see when they click on your page.
This infographic looks at the top social media platforms that your business has and the adequate sizing you need for each one. For example, it looks at Facebook which has photo options such as a page cover picture and a profile picture on your business page. Which this handy infographic explains the best dimensions such as the profile photo needs to be 170×170.
The infographic also looks at Twitter which has image options such as a header and a profile picture. You might not realise that you should have an image size of 16:9 or 1200×675 pixels on your Twitter page to ensure the photo looks high-quality on your page. Other social media platforms such as Instagram, Pinterest, LinkedIn, YouTube and Snapchat all have photo sizes that you should follow to ensure that your pictures look professional on your page.
The infographic will tell you all the correct sizes to keep a note of before you upload your photos to social media. Therefore, take a look at this infographic, Social Media Image Sizes, to make sure your platforms are looking professional.
James Trotter has worked in the Digital Marketing Industry for over seven years and has extensive experience working on SEO campaigns. James is a Director and the Head of the Outreach & Content Department at Point Blank Digital.