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HomeMarketingBrandingSupporting superbrands: The Role Of High-Tech Suppliers

Supporting superbrands: The Role Of High-Tech Suppliers

Producers of internationally known high performance products depend heavily on their materials and components suppliers. These suppliers are the unsung heroes that lie behind other companies’ popular success. This case study looks at the work of one such unsung hero: Pittards, a British company that uses skilled buying and high-tech production methods to produce world class leathers. Some of the superbrands that rely on high-tech suppliers are: NikeAdidasFootJoyMarks and SpencerPumaCallawayLouis Vuitton. Pittards is a well established British company that operates three related divisions: Glove Leather…

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