Using planning analysts at the centre of brand development

In a competitive market, the organisations most likely to meet their objectives are those that are capable of leading rather than following changes within that market. Managers therefore need to build a business that is capable of responding quickly to changes in both consumer requirements and the business environment. This means not only constantly developing innovations but also being able to launch them into the market place. Successful organisations consist of different people united in a common purpose or corporate goal. Within every organisation the…