Tag: Product

A classic solution

This case study focuses on a transportation joint venture between Adtranz, a manufacturer of railway vehicles and equipment, and Angel Train Contracts, a rolling stock leasing company. (Rolling stock is the term...

The making of a box

 Introduction This case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the ways in which value is added at each...

Launching a new product into a developed market

 Introduction Established markets generate intense competition during which new and innovative marketing strategies are required and new and existing products are developed. As a market develops, consumers become more experienced and discerning and look...

Infinite affinity

 Introduction Bank of Scotland has a long and distinguished history. Established by an Act of the Scottish Parliament in 1695, it is the UK’s oldest clearing bank with its headquarters firmly planted in...

Making the worlds best known product Coca-Cola

How is the most widely recognised product in the world made? How are the required quality standards met for every single unit of that product? This case study answers these questions by outlining...

Growing a business by developing products and markets

 Introduction A business that grows is often better placed to meet its customers' needs. Growth can also help a business to stay ahead of its competitors. Beiersdorf is the skincare company behind leading...

Product development innovation and the product life cycle

 Introduction Profitable and innovative commercial businesses are ones which provide customers with exactly what they need and want. Portakabin is an example of such a business. Portakabin has been the UK’s market leading modular building innovator for...
- Advertisement -
- Advertisement -