In modern times, you don't have to spend unnecessary effort on physical forms of advertisement. Everything can and should be done via the Internet, but the question is how to do it with maximum efficiency. With the following eight guidelines, you should have a basic idea of how you can spike your potential visitor's interest and ultimately convert them to a customer.
Eight Tips To Help You Make Your Restaurant Thrive
Your potential customers should have all the necessary information easily accessible and centralized in a single place. All larger, reputable restaurants have their respective websites which contain the whole menu, discounts, special offers, etc. Besides helping your visitors, a website will make your restaurant much more prominent as it will rank higher in Google's search results. To make the most use out of it, ensure that it has a modern, responsive user interface that's going to attract some looks.
2. Blog Page
Once your website is up and running, you can start making dedicated pages for different sections. One of them should focus exclusively on blog posts, where you can share experiences from past visitors as well as other useful information.
Another large benefit of a blog is that it helps build your website's SEO, thereby increasing the amount of traffic that you receive. Blogs can also play the role of newsletters, helping you stay connected to the customers while giving them a sneak peek into the changes that you're planning to implement.
3. Social Media
Arguably the second most effective form of advertisement (after a dedicated website) are business pages on Facebook, Twitter, and other platforms. Even though there won't be any significant differences between the two, you'll have access to a much larger potential audience.
Social media is also a great place for your customers to leave comments about their dining experiences.
If you spread your reach to more than a single social media platform, you'll likely be more successful. These pages are very easy to make, they don't take up a lot of your time, and best of all - they're free.
4. Create Your Restaurant's Instagram
No matter how convincing you are, trying to attract customers to your restaurant simply through walls of text won't prove to be very effective. This is because images are a crucial part of every form of marketing, including this one. Posting pictures of your daily food menus speaks more than a thousand words, and with Instagram, you have an easy way to share them. Focus on attracting a large following and always be as consistent as possible with your posts.
5. Remain Active Online
A lot of different businesses go through all the effort of structuring their web presence after which they simply stop posting or being active in any sort of way. If you've already invested your time to create all those pages, it's in your best interest not to neglect them.
Add modern hashtags, locations, photos, etc. - you never know who might be on the other side of the screen. Besides your own posts, you can repost any other information that you might find relevant to your business.
6. Register on EatApp
The days of manually calling a place to leave a reservation are long gone. Today, almost every trivial action can be done through the Internet, including this one.
EatApp is a restaurant reservation system that allows customers to arrange and confirm a reservation with less than three clicks. The service is separated into two sections - either for customers or for restaurants. As a whole, this system is used by restaurants from over 30 different countries, It offers businesses the ability to capture guest data and organize it. Then, when recurring customers come again, you're able to easily look up their preferences and have the order ready to go as soon as possible.
7. Ask Bloggers To Advertise
Bloggers whose main subject is food are one of the most effective assets that you can use to skyrocket your popularity. Fortunately, they're quite easy to find through a simple Google search. It can take a bit of effort to get someone to actually do it for you, but you should always offer some kind of compensation. For example, if they decide to make a post about you, they'll have themselves a free meal.
8. Run Different Surveys
The best way to measure your restaurant's success is through customer satisfaction, and these metrics can be acquired with restaurant surveys. You can either have them open at all times in an online form of some sort or decide a specific time and date on which you'll make them available. This is a crucial form of restaurant feedback, and you should always pay close attention to the trends.