The business of re invention


Introduction Today we live in a highly competitive world in which only one thing is certain for companies - change. Intelligent companies continually seek to adapt in order to seize new opportunities that arise. Entrepreneurial organisations transform themselves, this is known as re-invention. An entrepreneurial organisation looks for opportunities to use all resources more effectively. An organisation with an entrepreneurial culture will actively seek change and be quick to respond. It will be ‘market-led’ and prepared to take risks. For this to be possible, the organisation must have a flexible structure that enables re-invention. This case study examines how, in the late 1990s, Gardner Merchant re-invented itself from a position of contract caterer in business and industry to become a true multi-service provider, capable of satisfying outsourcing requirements for a wide range of people-based services. Gardner Merchant is a member of Sodexho Alliance. Sodexho is the largest food and management services company in the world, with a global turnover of £6.3 billion Euros, operations in 66 countries, 250,000 employees and 18,700 operating units. Gardner Merchant is the UK operation of Sodexho and focuses on local delivery of service on a site by site basis, with 50,000 permanent staff at 3,500...

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