The importance of social responsibility a Coca-Cola

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A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy, it can be a positive influence on the rest of society, including – in the case of multinationals – local communities spread across the globe. An enlightened business recognises that it is in its own interests to be socially responsible, since an enhanced public image is more likely to be attractive to investors, employees, customers, consumers, suppliers and host governments. This…

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