Holding a giveaway is one of the most effective ways to get more people to follow your account on Instagram.
To get the best results with your giveaway, try using these tips:
Find someone to collaborate with.
Search for brands that complement yours. Ideally, you should try to find someone with a higher follower count than your own. You can also use influencers to expand your reach.
Select a prize that your followers will really want.
Whatever product you choose should be closely related to your brand. Spend some time researching the types of products that your followers are really interested in. Your giveaway is a lot more likely to generate interest if you do a good job of matching up the product with the likes and interests of your followers. Of course, you also need to take into account the value of the product. It needs to be something affordable that won’t be too expensive for you to give away.
When setting up your giveaway, the most effective option is to have participants follow your account, follow the account of the other person involved in the giveaway, and tag two of their friends in the comment section. This proven strategy consistently works.
Keep the giveaway period short.
Avoid extremely long giveaways. Ideally, you should limit it to just a few days. That gives you enough time to come up with a few new posts before the giveaway. This is the perfect opportunity to show your new followers why they should keep following your account and increase your Instagram story views.
Update your account with new posts.
Throughout the giveaway period, add new content to your account on a regular basis. This helps keep your current followers entertained. Try alternating between posting reminders about the giveaway and posting new content. Don’t be surprised if you wind up losing a few of your new followers. That is quite common. In the end, however, you should end up with more followers for marketing than you started with, which was the goal of holding the giveaway in the first place.