In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just about every business under the sun must have some sort of online presence that people can turn to when needed.
If you’re one of the 36% of small businesses that doesn’t have a website, not only is it important to make the decision to generate a website, it’s also important to ensure that your website stands out from the rest of the noise online.
Below, we go over a few essential tips for creating an amazing website that will help grow your business.
There are tons of different options when it comes time to making your website. There are homepages and landing pages, not to mention magazine websites, E-commerce websites, blogs, portfolio websites, and more.
You will need to make sure to zero in on the type of website that you’d like to create. If you’re selling certified organic beauty products, then an E-commerce website would likely be the best option for you. If you’re a freelancer looking to capture new business, a portfolio website would be a good avenue to pursue.
You’ll want to make sure that the design and layout of your website is user friendly and that your site is easy to navigate.
Graphics and Imagery
Now that you have a design and layout in mind, it’s important to populate your website with eye-catching images that are relevant to your business and industry. When it comes down to it you have to strike the right balance between written content and visual content to create an easily scrollable experience for those who visit your website.
You will also want to make sure that you write content that compels each website visitor to utilize your products and/or services. A good website will clue a person in to what a business does and how a business can help a consumer while leaving a consumer wanting to know more, ready to reach out and make contact.
You will want to make sure that your written content is search engine optimized, that way it will be easier for people to find you online. Try to hit the perfect balance with wordcount as well -- each landing page and service page should be around 500 words.
Businesses have to take extra measures to make sure that their websites are secure for their users, especially those in the medical and E-commerce fields. Make sure to utilize security services and software that keep you and your customers information safe.
Saving Money on Your Website
If you’re not one of the large companies that shell out tens of thousands of dollars on a website, then you might be interested in ways to save a little bit of money.
One way to save is to create your own website through a service like WordPress. It will take you some time, but you’ll know how to build one when all is said and done, not to mention the fact that you’ll have the skills to update and upgrade your website if need be.
Images and content can often be expensive, and you can either take your own photos with your smartphone at a very high quality, or, you can use stock footage and image websites to get high quality images and videos at a low rate. For instance, if you have a website for your car lot, you might want to take advantage of car stock image services that will make your site look sleek and stylish at a fraction of the price.
Now that you have a few ideas about how to get your website up and running, it’s time to get started. Enjoy the process as your company embarks on this new and exciting chapter.