Page 6: Conclusion
Creating and delivering an effective business strategy involves:
- having clear aims and objectives
- building a competitive advantage by developing core competences
- identifying gaps and seeking to close these through development of resources.
TNT demonstrates good practice in each of these areas. The company has clear business aims and objectives that are time-related. It focuses on developing competitive advantage through its strategies for customers, innovation and its people. TNT ensures that the people working for the business have adequate opportunities to grow. It meets any gaps in the ability of the workforce to deliver its strategy by training and developing its existing people. This retains their skills and offers attractive career opportunities to recruit new talent.