Top 5 iGaming Platform Software Suppliers

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Online betting and gaming is a growth industry globally and the worldwide market is expected to reach a value of around $127 billion by 2027 – with an compound annual growth rate approaching 11.5%.

Betting and gaming continues to grow in popularity with the increasing adoption of smartphone technology and easy access to sports and igaming platforms. Issues such as Covid 19 have also led to a boost in online betting activity and this momentum is expected to continue with the increasing popularity of digital currencies.

So the overall prospects for new igaming start-ups are strong  - although in a highly competitive environment. One option for new entrants is to go for a turnkey solution – and there a range of high-end  igaming software platforms available – with a range of features and costs to suit a wide variety of requirements. 

Therefore a key element in launching and developing a winning online iGaming business is the

Picking the right iGaming software platform supplier to support an online betting and gaming business is a key decision for management – so we decided to take a serious look at the top contenders and rate their strengths and weaknesses.

Our review is based on the following important factors:

·        Platform Stability and Flexibility

·        Sportsbook Features and Benefits

·        Strength of Casino and other Products

·        Customer Care / Ongoing support

·        Costs / Economics

Overall Review

1. Digitain

Strengths

Flexibility  - ability to tailor software requirements to client requirements

Sportsbook – range of betting markets and integrated tool and apps

Skill and Fast games

CRM / CMS tools

Standard of customer support to operators

Pre and post integration support

Start up and ongoing costs

Overall, we found Digitain to have the best overall igaming platform. Their experience in the industry, as operators, shows through in terms of their overall product and service mix.

Flexibility of approaches to delivering software solutions with some great APIs. Flexibility is also seen in terms of the range of payment processes. Their Tax Engine was also a notable recent integration

Their modular multi-channel Gaming platform is made up of all the key elements required to launch and develop a successful betting and gaming business, whether it is customer recruitment and retention, comprehensive in-play betting to responsible gaming tools and beyond.

Digitain’s trading and risk teams are well-versed in generating sustainable revenues for  their partners.

Digitain’s Casino product has a great range of casino slots and games and their own Skill and Fast Games offer a great range of additional game types to attract a wide range of customers across international markets.

We found Digitain’s overall levels of client and customer support to be of a very good standard. Overall economics in terms of launch and ongoing costs are attractive.

2. SBTech

Strengths

Range of regulated markets covered by the platform

Promotional tools available

Sportsbook supporting content, tools and widgets

Retail and omni-channel services

SBTech are worthy runners up, with a great range of products and services. Their platform is flexible and has a wide range of functionality available for their partners.

Excellent sportsbook product with a very experienced team of traders help to drive profits for clients. Their retail solution is also notable and compliments their overall product mix.

Overall a great option although a premium cost option, compared with the other four options.

3. Every Matrix

Strengths

Modular solution approach

Bonus support

Affiliate tools

Esports product range and content

A strong showing from Every Matrix – especially in terms of flexibility and modularity of their solutions.

They have provided many sports and gaming solutions across many regulated environments – offering clients a wide range of methods and types of integrations of their sports betting and gaming solutions,

Bonus engine is strong across their platform as is their affiliate system.

Start up and ongoing costs less competitive than some of the others

4. Bet Construct

Strengths

Wide range of payment methods

Comprehensive sportsbook – sports and betting opportunities

Off- the-peg white label solutions available for new operators

Another good overall results, with a focus on a simple-to-start approach  to launching an online betting business.

Promotional support present though a range of applications and tools available

Sportsbook has an excellent range of sports and markets available – with in-play sports being a strong feature.

Start-up costs are reasonable although research may be required regarding ongoing financial commitments.

5. FSB Technology

Strengths

Development of own Darts product

Omni-channel solution

CRM tools

Casino games integration

A good showing from this UK -based provider – with a strong focus on technology support. Strong sportsbook and trading support noted.

CRM tools provide as standard are reputedly of a good standard  - with  positive  reviews of casino integration capability

Overall a good option.- although perhaps not if  on a budget

Summary

Overall we found Digital to be the all-round winner, with very accomplished igaming platform, great sports book, especially in-play, great pre-launch and post launch support with attractive commercials. A very experienced team are well prepared to help new market entrants launch a profitable business.

In second position, SBTech is commended for their overall quality of products and platform, with little to separate Every Matrix and Bet Construct in joint third. FSB Technology is another decent option only just taking 5th position.

Choice of iGaming Platform provider is key to a sustainable and profitable online betting business and understanding your requirements is key to choosing the best option.