Using promotion to campaign for public services

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UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services that protect, enrich and change lives. Its members work in all areas of public service - hospitals, town halls, universities, colleges, schools, social services and clinics.

UNISON represents and supports its members in issues at work. It looks after their welfare and campaigns for changes on their behalf. UNISON also has a role in local and national negotiations and in collective bargaining.

UNISON
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About this case study:
This case study focuses on how UNISON has promoted its A Million Voices for Public Services campaign. It has used a range of methods and technologies designed to reach a variety of different audiences.

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Supporting resources
Above the line promotion

Powerpoint Presentation »

Lesson Resource »

Teacher Guide »

Below the line promotion

Powerpoint Presentation »

Lesson Resource »

Teacher Guide »

Other Resources

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Demonstrates the purpose of promotion in the context of UNISON, looking at business objectives, above and below the line activity and evaluation of the promotional activity. Digital download prints in A3 size. – £3.99