Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in Kenya. It has over 71,000 employees throughout the world and in 2008 had more than 289 million customers. In the UK, more than 19 million people use Vodafone services.  Vodafone’s vision is ‘to be the world’s mobile communications leader’ and a key component of this is to ensure that customers trust and admire the company. It achieves this by taking a…

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