According to recent statistics from a nationwide survey, 42% of young workers would consider moving companies if their current employer didn’t aim to go green.
The Importance of Sustainable Workplaces
The key statistic highlights a shift in attitudes towards sustainability and the future of green work amongst our youth. As Generation Z begin the early years of their careers, seeking workplace apprenticeships, post-graduate positions and entry-level roles, the discussions around business sustainability. With a generation keen to make a change, is it time that workplaces and long-standing businesses re-consider their approach to protecting the future of our planet?
Not just for the benefit of a healthy and thriving planet, in which we create a living environment for generations in years to come, but for the preservation of businesses and organisations in a changing world. As the youth take their positions amongst an established work-force of millennials, generation X and boomers, steps must be taken in order to adopt their mindset and create workplaces in which they want to grow and develop their talents.
The benefits of going green:
By going green businesses will notice significant changes in their operations, as well as their brand reputation and recognition and the attitude of their employees towards the business. The following are just some examples of the benefits of going green for businesses:
- Cost savings: One of the biggest benefits of going green is the potential cost savings for businesses. By implementing environmentally friendly practices such as reducing energy consumption and waste, businesses can save money on their utility bills and operational costs.
- Improved brand reputation: As consumers become more environmentally conscious, having a green image can be a powerful marketing tool for businesses. Consumers are increasingly choosing to support companies that prioritise sustainability and environmental responsibility.
- Increased competitiveness: By adopting sustainable practices, businesses can gain a competitive edge over other companies in their industry. This can attract new customers who value environmental responsibility and also appeal to potential employees who want to work for socially responsible companies.
- Regulatory compliance: With increasing government regulations on environmental practices, businesses that go green can ensure compliance and avoid potential fines or penalties.
- Reduced carbon footprint: Going green also means reducing the impact of a business’s operations on the environment. This can help combat climate change and preserve natural resources for future generations.
- Improved employee morale and productivity: Employees who are proud to work for a socially responsible company tend to have higher job satisfaction and are more motivated in their work. By implementing sustainable practices, businesses can create a positive work culture and attract top talent.
- Innovation opportunities: Going green requires companies to think outside of traditional methods and find new ways to operate sustainably. This mindset can lead to innovative ideas that can benefit the company in the long run.
The Priorities Of Younger Generations
For younger generations and youth talent in the workplace, sustainability is a big priority. With the research finding, more and more young people are keen to work in environments where sustainability is a core principle. One which is being implemented and worked upon in order to develop a green working environment for the benefit of all stakeholders. Companies that are seen to be actively avoiding making a change are more likely to be overlooked by this younger generation. With talented individuals looking elsewhere for work.
What impact could this have on the future of work?
In terms of how this could affect the future of workplaces, it will certainly drive more and more companies to consider their stance on sustainability and think about the future. Going green is therefore not only important for the environment but for the reputation of a brand/company/organisation and its potential ability to attract future talent.
Tips For Businesses Going Green
For businesses considering going green in order to future proof their image, here are some incredibly useful tips:
- Consider using renewable energy sources to power your business. From wind energy to solar power, there are several ways to introduce renewable energy into your business. And as more energy providers incorporate renewables into their service offerings, it’s becoming easier and more cost-effective for businesses too.
- Reduce energy consumption. An important part of going green includes an assessment of how much energy is already being used by a company. For example, in offices and corporate settings, a large amount of energy is consumed to power technology, from computers and laptops to air conditioning units, and even staff room fridges. These areas and many others can be reviewed in order to cut energy consumption, costs and reduce a company’s carbon footprint.
- Implement green policies and practices: Companies can create internal policies that promote sustainability, such as using reusable containers for office supplies or offering a bike-to-work program for employees.
- Support local suppliers and producers: By sourcing locally, businesses can reduce the environmental impact of transportation and support the local economy.
- Use sustainable materials: Businesses can opt for eco-friendly materials in their products and packaging, such as biodegradable or recyclable materials.
While going green may require a change in business practices and potentially some investment into the upgrades of a business premises, not only will it resonate with the youth of our workforce but will future-proof business and contribute towards a greener, healthier, and sustainable planet.