Brand awareness is defined as the level of familiarity that consumers have with their chosen brand’s goods and services. This is why brand awareness is a critical KPI within marketing departments across all verticals.
It is an element that can ultimately be the downfall of a brand if not correctly managed. What most people don’t realize is that the face of the brand is mostly made up of the faces of its respective employees. That is why team building activities are essential to promote the brand, both within and outside of company walls.
According to recent studies, employee engagement is at an all-time low across the country. And with poor employee engagement, you’ll correspondingly find a subpar identification of brand awareness. Here in this post, we’ll identify why team building is integral to brand success.
Meeting the Team
Often in our work environments, we never really get to branch out into other departments. Aside from those boring company meetings, individuals from other departments may never cross paths.
Hosting engaging activities allows team members to get to know one another, sincerely. And this is evident from the top down. While everyone may know of your CEO, not many may have ever had direct contact with their company leader. Correspondingly, not many members of IT have had interactions with the project management team.
Team activities force engagement and promote comradery throughout all echelons of the company, from the CEO to the mail-room employee. This is an asset to any functioning brand with hopes of meeting business goals.
Today, many businesses offer the option of remote work or have members who perform solo work, without conferring with other employees beyond email.
It’s genuinely no fun at all being stuck in a cubicle, in front of a computer screen all day, without any defining life experiences or human interaction. Often, after weeks on end of this monotonous routine, this is what makes employees feel withdrawn and lethargic. And this is never the right combination when it comes to meeting brand goals.
Team building activities bring everyone together and create an outlet, particularly for those employees that receive little to no interaction with other team members. Implementing team activities breaks up the monotony and makes team members feel a part of something greater than themselves, thus aiding in unifying the brand workforce.
Going back to the important nature of brand awareness, a brand’s internal culture is an attractive element that comprises its identity. It is a trait that consumers will notice, and also one that prospective employees may look for when weighing job options. Many brands utilize their team building efforts as an active recruiting and marketing tool.
Everyone wants to be a part of a fun, engaging team. It gives meaning to work done daily and fosters a healthy work/life balance. Happy employees make up a content brand, and this translates into the consumer world, where brand awareness is critical to overall success.
Communicate and Collaborate
It is critical to engage employees and make them feel that they are, indeed, part of a team. Not only will you see greater collaboration and communication, but you’ll also notice a cohesive bond begins to take form within your brand.